the old man

lead designer

About the company
The leading boardsports company in Amsterdam.
Making shredding great since 1988.

> Pioneered setting up a design department within the marketing team.

> Designed and curated social media output and gained 25% growth in followers on social media.

> Executed design strategy in close collaboration with sports-retail brands (windows, email newsletters, social media exposure, POS materials).

> Directive in the design process of two major store openings, among which Westfield Mall of the Netherlands.

> Monitoring the corporate identity and appearance, translating to a work process leading the junior designer.

MADE IN 2019 - 2022

Making Shredding Great Since 1988
A1 In-store posters for Fall & Winter